Unbelievable! A priceless Picasso portrait is up for grabs for just €100 in a charity auction. But here's where it gets controversial... Is this a brilliant way to fund Alzheimer's research, or a risky gamble that could leave donors empty-handed?
The French charity Alzheimer's Research Foundation has announced a raffle for Picasso's 1941 portrait, Tête de femme, which is worth more than €1 million. The proceeds will go towards Alzheimer's research, a leading cause of death and disability worldwide.
The project, entitled "1 Picasso for 100 Euros", is the first of its kind in the world, and a natural continuation of Picasso's legacy, according to his grandson Olivier Picasso.
But is this a fair and ethical way to raise funds? Some argue that the raffle is a risky gamble, with the potential for donors to lose out if not enough tickets are sold. Others believe that the raffle is a brilliant way to fund Alzheimer's research, and that the potential for a life-changing prize makes it a worthwhile risk.
The raffle is the brainchild of Péri Cochin, a French television producer and owner of the tableware company Waww La Table. Cochin came up with the idea after seeing her mother use them at fundraising events she hosted.
Cochin contacted Olivier Picasso, a childhood friend of hers. When he and the rest of the Picasso administration and the Picasso estate gave their approval, she reserved the 1941 painting from the Opera gallery, which will receive just under €1 million after the draw.
The goal is to sell 120,000 tickets, raising €11 million for Alzheimer's research. The draw is scheduled to take place at Christie's auction house in Paris on 14 April. If not enough tickets are sold to cover the cost of the painting, all participants will be reimbursed.
But will this raffle be a success? Will donors be rewarded with a priceless Picasso, or will they be left empty-handed? And what do you think? Is this a brilliant way to fund Alzheimer's research, or a risky gamble? Share your thoughts in the comments below!
